MEDIA RELATIONS

At the outset of each long-term media relations assignment, IPR creates a plan outlining a one-year program. Plans are then customized based on client goals and adjusted as needed. Weekly client meetings are encouraged. Each month, IPR prepares a status report detailing work performed during the previous month. At the end of the year, IPR provides a summary of account activity for the entire year, both to help measure progress and plan for the future.

Program Elements

At the inception of a media relations program, IPR:

  • Meets to agree upon program goals and objectives.
  • Provides a timeline for reaching goals.
  • Reviews and assesses past media coverage.
  • Researches and studies applicable business information.
  • Helps develop clear, concise messages.
  • Performs media and presentation training or recommends outside trainers.
  • Prepares targeted media lists.
  • Creates customized conference lists.
  • Develops editorial placement opportunity calendars.
  • Conducts one-on-one and group meetings with the media.

Program Results

  • Create and maintain a positive reputation among your primary constituents.
  • Provide effective visibility for product or service launches.
  • Maintain long-term relationships with the national and international business press.
  • Develop new media contacts and story ideas.
  • Keep abreast of emerging media needs and trends.
  • Monitor industry trends and developments to create media opportunities.
  • Match target audiences with appropriate media.
  • Maintain a consistent dialogue with the media.
  • Be positioned as an expert source and resource for the media.
  • Understand media training needs.
  • Benefit from high-quality, experienced counsel.


MEDIA INFORMATION SERVICES

IPR researches and compiles:

  • Customized media databases.
  • Journalist biographies.
  • Media profiles.
  • Editorial calendars.
  • Media coverage analysis.

Our media information group provides a wide range of information about the media. This data is designed to help clients target the press more accurately for specific messages and better prepare for interviews with individual reporters.

IPR also offers media database management services to keep media contact lists current.