IPR, Inc. focuses on several core disciplines in which we have sustained and substantive experience. Time and again, IPR partners have worked with clients to leverage our team’s core competencies and expansive network of contacts to deliver successful outcomes for clients, whatever their challenge may be.

IPR’s Values

• We partner with clients in the belief that success is a long-term joint effort and a shared accomplishment.
• We provide 24-7 accessibility and full transparency in the belief that the client’s business is as important to us as our business.
• We learn the client’s business in the belief that sound communications counsel is relevant only when it is fully informed.
• We communicate expectations and are accountable for results in the belief that our job is to add quantitative value for the client.

STRATEGIC COMMUNICATIONS

Successful communications demands getting the right message to the right recipient. At IPR, we frame each client’s communications opportunity in a strategic manner that fully considers the company, the industry, and the audience to ensure that the tactical execution achieves maximum effectiveness.

• Defining and understanding the client’s competitive landscape
• Auditing and assessing market and media perceptions of the client
• Mastering the brand values that are core to the client
• Developing positioning and messaging that supports brand identity
• Rendering messages in a concise and clear manner to achieve clarity
• Creating a comprehensive tactical plan that realizes strategic communications goals
• Training appropriate parties to deliver messages in an effective manner across multiple outlets

In addition to media outreach, IPR’s strategic communications deliverables can include:

• Speaker programs that provide opportunities for executive and corporate visibility
• Authored articles and white papers that showcase the client’s intellectual capital
• Social media monitoring and management

MEDIA RELATIONS

Media relations is a highly developed practice at IPR as the partners have decades of expertise as reporters and editors, public relations agency principals, and client-side communications executives. IPR engages the media in a substantive, ongoing manner so that our clients can have access to the right reporter at the right outlet at the right time. Moreover, IPR stays current with the growth and evolution of the media, from its traditional outlets to the ever-expanding world of social networking and viral media.

IPR’s media relations work offers clients the opportunity to:

• Create and maintain a positive reputation among stakeholders and constituents
• Provide effective visibility for product or service launches
• Maintain a consistent, high-impact media dialogue around critical issues and developments
• Serve as expert sources and valued commentators on issues of media interest

To provide this service, IPR:

• Maintains long-term relationships with the national and international business press
• Develops new media contacts and assesses new media outlets
• Keeps abreast of emerging media needs and trends
• Monitors industry trends and developments to create media opportunities

Media Relations Approach

IPR leverages the client’s strategic communications information as the core of a media relations program. Nothing at IPR is “off the shelf” Rather, we consider the client’s precise challenge or opportunity and develop a short- and long-term media plan designed to fulfill specific objectives.

At the inception of a media relations program, IPR:

• Meets with the client to define program goals and objectives
• Provides a timeline for the media relations program
• Reviews and assesses past media coverage
• Helps develop clear and concise messages that either reinforce or alter media perceptions
• Performs media and presentation training sessions
• Prepares targeted media lists
• Creates and distributes media materials, from news releases to briefing documents
• Creates and manages media encounters,from phone interviews to media tours

At the appropriate time, IPR can also expand the media relations program to include conferences, authored articles, and editorial placements. At that point, IPR:

• Creates customized conference lists
• Works with the client to select timely and impactful topics
• Aids in preparing the speaker’s presentation and supporting materials
• Develops editorial placement opportunity calendars Conducts one-on-one and group meetings with the media, including Editorial Board encounters

Back to Top

Crisis Communications

The handling of a crisis, if and when it occurs, can determine the fate of a company. Years of success can be undone in a matter of days and sterling reputations can be tarnished if a firm mismanages crisis communications. IPRs’ partners have worked closely with a number of firms in successfully navigating corporate crises, including regulatory investigations, security breaches, disrupted succession planning, product recalls, global downsizing, and corporate transactions.

When called upon to do so, IPR can create and execute a crisis communications effort that:

• Defines the company’s key stakeholders, both internally and externally
• Determines the range of messages required to communicate successfully
• Maps the various channels required to deliver these messages to constituencies
• Trains the spokespersons on persuasive delivery to various audiences
• Creates a media engagement program
• Monitors results on an ongoing basis

IPR REACH

IPR partners in London and the San Francisco Bay Area extend our capabilities across the nation and around the world. Our long-term partnerships with Peregrine Communications and Harden Communications Partners provide additional depth of experience and expertise and on-the-ground capabilities on behalf of IPR clients.

PEREGRINE

Based in London, Peregrine Communications is an award-winning financial public relations group providing specialist media communications for alternatives management firms, selected listed investment companies and retail and institutional asset managers. Peregrine draws on a proven global network of affiliated communications professionals in New York (IPR), Cologne, Madrid, Dubai, Hong Kong, Beijing, Shanghai, Guangzhou, Taipei, Singapore and Sydney.

View Website

Back to Top

HARDEN COMMUNICATIONS PARTNERS

Harden Communications Partners is a full-service, San Francisco Bay Area public relations agency focused on helping mid-sized and growing organizations achieve breakthrough visibility. Specializing in financial public relations, as well as healthcare, Harden Partners offers a full suite of communications services, including corporate communications, media relations, and crisis communications.

View Website